Mobilize 2.0 Portfolio

The brief

Mobilize 2.0 was a bi-national transformation team. An intense, high speed change management unit tasked with a foundational overhaul of a huge organization with 11,000+ employees and 110,000 volunteers in two countries. High impact communications in two languages were essential to the M2 mission and in an ever-changing landscape they needed an agency that produces excellence on-time and under pressure. They chose Areopagus.

At one point we were working on 24 videos, a website rebuild, a dozen+ documents, reports, newsletters, copywriting, social media inventory and advising on strategy. It was a challenging, invigorating 18 months.

PROJECT ELEMENTS

Genesis videos: 4 English, 4 French

Hubs: create all-media destinations for four transformation channels – governance, strategy, op-model and vision

Rallies: national video spotlights, collateral for gatherings across the country

Misc – website creation and maintenance, pulse survey reports (national and regional), icons, animations, monthly newsletter, infographics, presentation templates and more…

Pulse Survey

View the report by clicking on the image to the right

Rally Videos

Two rough cuts of a planned seven part video series to be used at regional events. Designed to highlight a local innovation.

Areopagus also created a high energy opener for the rallies

Genesis Video Series